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URL masking and meaningful addresses
06 September 2010 | Author: marketing department | 0 comments Home » Blog » Marketing
The thing with search engines is that they are not so keen on dynamically-generated pages. The more parameters a URL has, the bigger the chance of double-indexing, looping and getting rubbish content. -
Avoid frames at all costs
23 August 2010 | Author: marketing Department | 0 comments Home » Blog » Marketing
The birth of frames was an unfortunate accident in the development of the web. While the idea of pseudo-dynamic menus and headers was nice, in reality it killed document structures by slicing them up into unindexable pieces. -
Using Flash effectively
16 August 2010 | Author: Marketing Department | 0 comments Home » Blog » Marketing
Flash is a well-established technology, and can be very useful in certain circumstances. It’s a popular tool for big brands who want a visually rich, intensely usable site and who, because of their sheer size and brand recognition, don’t have to worry too much about SEO. -
Content: learn your users - then teach them
02 August 2010 | Author: marketing Department | 0 comments Home » Blog » Marketing
The best SEO technique of all is to deliver relevant content to a clearly-defined audience. -
Semantically correct hypertext code
21 July 2010 | Author: Marketing Department | 1 comment Home » Blog » Marketing
Another important technique is to ensure that your page is written with clean, semantically correct code. -
Common SEO techniques
28 June 2010 | Author: Marketing Department | 0 comments Home » Blog » Marketing
Of all the SEO techniques we’re describing here, this is the one you can’t afford to skip. The page title - the small text string that appears in the upper left or centre of your browser window - is actually the most important keyword identifier for search engines.