ABC Motors case
ABC Motors was a challenge, to create complex information filled portal, yet make it appealing and easy to use.
ABC Motors is the official dealer of Renault, a French car manufacturer, in Estonia. The company needed to build an effective information portal for potential car buyers. Renault’s color, design standards and general requirements needed careful consideration, and they needed a visual that both appealed to the local market and matched Renault general requirements. The objective was to ensure easy site administration and up-to-date information, displaying used car information universally across many sites.
Information gathering and general website structure was one of the most complicated tasks of this project. There were large amounts of information and information tables to be handled. In cooperation with the largest online used cars portal, a shared second-hand car listing for ABC Motors was also developed, both using the Modera Webmaster platform.
Work on this project is still ongoing. A universal car specification, configuration and sales module is currently in development. The ABC Motors website won first place among car dealership sites, and was noted to be most visually enjoyable, information-rich and easily accessible websites in a contest hosted by a business newspaper.
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