The automotive retail platform for dealers, OEMs and importers
Modular automotive retail software that connects digital customer journeys, sales operations and dealer networks through workflows, data and AI – from first lead to lasting brand loyalty.
Importer Management Platform
- Network management
- Product, pricing & sales campaigns
- Logistics pipeline
- Fleet & corporate sales
- Invoicing & settlement
- Centrally managed websites
Shared Retail Platform
WORKFLOWS · DATA · AI
Dealer Sales and CRM Digital Solution
- Sales, CRM & lead management
- Online test drive booking
- Online service booking
- Trade-in & valuation
- Car configurator
- Dealer websites & showroom
The AI Sales Assistant, grounded in your automotive data
Give customers a faster response while keeping your sales team connected to every conversation. The Modera AI Sales Assistant uses approved product and business information to support enquiries, qualify opportunities and pass useful context into the sales workflow.
- Useful answers from approved product and business data
- Better-qualified opportunities with customer needs captured
- Customer context connected to the sales workflow
AI Sales Assistant
The AI Sales Assistant is one practical example of Modera’s wider direction: bringing automotive workflows, connected data and intelligent assistance together across the customer journey. Modera is more than one AI product – it is a modular platform for the teams that sell, manage and support vehicles across dealer and OEM networks.
Automotive experience that extends beyond the software
Modera combines automotive operating knowledge with the technology and delivery experience needed to support dealers, brands and importer networks across different markets.
Nissan- BMW
- Volkswagen
- SEAT
- Land Rover
- Kia
- Peugeot
- Fiat
- Mazda
- Subaru
- BYD
- Cupra
- Iveco
- Nissan
- BMW
- Volkswagen
- SEAT
- Land Rover
- Kia
- Peugeot
- Fiat
- Mazda
- Subaru
- BYD
- Cupra
- Iveco
- Toyota
- MINI
- Audi
- Volvo
- Renault
- Hyundai
- Citroën
- Jeep
- Mitsubishi
- Suzuki
- MG
- DS
- Maxus
- Toyota
- MINI
- Audi
- Volvo
- Renault
- Hyundai
- Citroën
- Jeep
- Mitsubishi
- Suzuki
- MG
- DS
- Maxus
- Lexus
- Mercedes-Benz
- ŠKODA
- Jaguar
- Dacia
- Ford
- Opel
- Alfa Romeo
- Honda
- Porsche
- Polestar
- Isuzu
- Tesla
- Lexus
- Mercedes-Benz
- ŠKODA
- Jaguar
- Dacia
- Ford
- Opel
- Alfa Romeo
- Honda
- Porsche
- Polestar
- Isuzu
- Tesla
Two audiences. One connected platform.
Dealers need better tools to engage customers and execute every sale. OEMs and importers need consistent processes, reliable data and visibility across their networks. Modera connects both through shared workflows, data and increasingly AI-enabled capabilities.
Dealers & dealer groups
Connect the journey from first enquiry to vehicle sale, service and retention. Capture opportunities from every channel, respond faster, execute each deal with greater consistency and make better use of customer and operational data.
OEMs & importers
Give central teams clearer control of product data, pricing, campaigns and processes while enabling each market and dealer to execute accurately across brands, markets and existing systems.
Connected capabilities for the way automotive retail actually works
Start with the business problem that matters now, then add capabilities as your needs develop. Modera modules share automotive workflows and data, while integrating with the systems your teams already depend on.
Sales and customer operations
Automotive Website Builder
Turn your website into an always-on sales and service channel.
Network and product operations
Digital retail journeys
Business intelligence and AI assistance
Turn connected automotive data into clearer decisions and practical assistance across customer and network workflows.
Turn more demand into lasting customer value
Connect the journey from first enquiry to vehicle sale, service and retention. Capture opportunities from every channel, respond faster, execute each deal with greater consistency and make better use of customer and operational data.
01
Acquire
Generate demand through automotive websites, campaigns and connected lead capture.
02
Convert
Respond faster, qualify opportunities and follow up consistently.
03
Sell
Connect CRM, offers, trade-in, test drives and sales execution.
04
Serve
Make service booking and aftersales interactions easier for customers.
05
Retain
Use connected customer data to support relevant follow-up and loyalty.
Dealer-network visibility and performance insight
Central product, pricing and campaign control
Consistent processes and digital customer journeys
Multi-market rollout and network coordination
Integration with local DMS and other systems
A modular deployment path for IT teams
Central governance. Local execution.
Give central teams clearer control of product data, pricing, campaigns and processes while enabling each market and dealer to execute accurately across brands, markets and existing systems.
Better workflows begin with connected automotive data
Modera connects the information and processes behind customer engagement, sales execution and network performance. Automation reduces repetitive work; reliable data improves visibility; AI supports selected interactions where it creates practical value.
Workflows
Create consistent steps, ownership and handovers across teams and channels.
Data
Connect customer, vehicle, product, price and performance information.
AI
Add practical assistance based on approved data and defined business processes.
From first discovery to
lasting brand loyalty
Connect the moments that shape automotive customer value – from finding and configuring a vehicle to purchase, service and an ongoing brand relationship.
01
Discover
Automotive websites and digital inventory.
02
Engage
Enquiries, AI-assisted conversations and lead capture.
03
Configure
Vehicles, options, product and pricing data.
04
Convert
CRM, offers, trade-in, bookings and digital retail.
05
Deliver
Coordinated sales execution and handover.
06
Service
Online booking and expanding aftersales workflows.
07
Retain
Expanding retention, loyalty and customer-value capabilities.
Keep the systems that work. Add the capabilities that create more value.
Modera can be deployed alongside DMS and other automotive systems, connecting the workflows and data needed for a stronger customer and operating experience. Start with a focused requirement and extend the platform over time.
DMS coexistence
APIs and data exchange
Phased deployment
Local and group-level systems
Proven in real automotive operations
See how dealers, dealer groups, OEMs and importers have applied Modera to improve customer journeys, sales execution and network performance.
Estonia, Latvia, Lithuania
KIA Auto
KIA Auto standardised product data, websites, campaigns, importer stock and the dealer sales process across three markets, turning a fragmented dealer network into one united front.
Nordics
Nissan Nordic Europe
Centralised product data management gave Nissan Nordic Europe one reliable source for vehicle, option and pricing information across markets.
Baltics
Auto Impex
A dealership CRM rollout that increased conversions and revenue by making every lead visible, owned and followed up.
Practical thinking for a changing automotive retail market
Perspectives on dealer performance, customer experience, network management, automotive data, AI and the evolving customer lifecycle.
Automotive CRM
What a modern automotive CRM has to do in 2026
Dealer expectations have changed: leads arrive from more channels and customers expect faster, better-informed responses.
Product data
Why central product data decides local execution
When product, option and pricing data is reliable, every dealer website, offer and configurator follows automatically.
AI
Where AI actually helps automotive retail today
Practical assistance based on approved data beats generic chat: qualification, faster answers and better context for sales teams.
Automotive technology shaped by the markets it serves
Modera combines local automotive understanding with experience delivering across different brands, dealer networks and market structures.
Tallinn
Estonia
Madrid
Spain
Lisbon
Portugal
Berlin
Germany
Dubai
UAE
Sydney
Australia
Kyiv
Ukraine