Modera sales team went through studies made during 2016 and 2017 about how to improve car dealer business and sell more cars. The studies revealed some lists of magic tricks, marketing gimmicks and minor process polishing ideas but also some tangible and fundamental findings that apply to entire automotive industry. We list the top 5 of the findings here.
Automotive decisionmakers in Europe gather to ENG Automotive CRM & Marketing Excellence -summit in Berlin on November 28-29th. This year Modera plans to reveal the biggest change of automotive sales since the first car dealership was established by William E. Metzger in 1898.
Kia growing strong in Baltic with Modera Webront and Salesfront
Kia Auto AS implemented Modera Webfront to all three countries. Then their dealer network did the same. Now they get also their sales boosted with Modera's next generation CRM & sales automation system Salesfront.
Survey: 93% of OEM’s think their retail digital customer experience needs improvement
Modera performed a survey @ ENG Auto Retail 2017 Summit to investigate how Automotive OEM’s plan to deploy digitalization in their retail networks. Read the results here.